Design Notes

Artix Entertainment 2013

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Artix-Logo-2013-3DRender.jpg
 

Game of Thrones Logos

If you have been following the design notes, you know we are knee deep (more like scuba deep) in Project: Omni. It is not a single game, but an ambitious project with the goal of taking all of our games (new and old) to iPhone, Android, iPad, Tablets, Windows 8, Toasters, and all game-enabled devices. To learn how to do it, we are building a lunch-break size puzzle RPG. It is called Battle Gems. Probably one of the most addictive games I have ever played. A 7-year old sat at my computer to give it a try. Two hours later we HAD to publish a mobile version on the phone and give it to them so I could get my computer back and write this post.  VICTORY! We ran into one "small" problem though. Our current Artix Entertainment logo is too big and complex. At a tiny size (like the logo on an iPhone app) it is just a squishy blob of orange and yellow.

Battle-Gem-Icon-Concept.pngSee how much easier the black one is to make out?
 
I was told by the designers, "We need something that looks good in black & white. If you scale it way down, you should still be able to tell what it is just from it's silhouette." This was not the first time I was told this. We created a new version of the logo 2 years ago... it is the one that is hanging in the lobby of the lab.
 
Artix Logo 2013 Sketch 031.jpg
 
 
But, it is so small and detailed that it becomes a blob too. So, yesterday... Cysero and I were "bad". Without telling the designer or artists what we were doing, we created dozens of logo concepts. In previous meetings we were told we should move away from the dragon as our symbol. WHAAAAAT!? No. Never. That is one thing I will not, and will never budge on. *In the voice of the Doctor*, "Dragons are cool." There was design that just struck me as.... OMG COOOOOOOOOL! (Many of my friends on Twitter and the 7-year old agreed.)
 
 
 
 
Artix Entertainment Logos - All Versions.png

 

Designing a symetrical dragon logo is pretty tricky for one reason only. Dragon wings are A LOT like bat wings. So, um, I invite you to sing along with me... "Daaaa na na naaa na na naaaaa na... na... AE!"
 
 
AE2013-3Dsketch.jpg
 
A few people recommended putting the logo in our red/orange and gold colors. I agree. That is a terrific idea. We were building it in black and white so we could create a "shape." If you have an artist's eye, you can imagine how cool this will be when it is textured and shaded like the 2008 logo. Of couse, this logo is not final yet... I am looking forward to hearing if you like it. So comment and talk to me. Is this a symbol we will be proud to wear on our shirts and armor as we go out to create video games and save the world?
 
 
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Markedchaos
Markedchaos: Oh boy, that. is. AWESOME! I can imagine wearing that logo in a shirt and be proud of it because how awesome it looks (like the shadow scythe logo). But if I have to say something, the wings do look a little odd to me. But that's what you get when you are trying to make a symmetrical dragon logo, and that's pretty tough. In a little note with my wild imagination, it looks like a dravir (or something) wearing a really cool chest piece with huge pauldrons.
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Caanvost
Caanvost: I like the new logo a lot. Though I personally love the 2008 theme the most, I think that the new logo design shows not only the dragon of AE, when one looks at it again, it reminded me of two things.
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Caanvost
Caanvost: 1st: The dragon amulet from dragonfable, one of AE's games, and 2) zhooming out, kinda looks like the shadowscythe logo. I look forward to seeing how this evolves.
Artix
Artix: Wow, good eye! Cysero was loosely basing the design off of the Dragon Amulet. I like that it has the Shadowscythe "dark look" to it also. It is dangerous and epic.
Gaara_soulsociety
Gaara_soulsociety: Will be beautiful when colored Artix-san!! Would you have the kindness to answer me how much time remains for the first release of the Game Omni? I'm very, very excited! *---*
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Artix
Artix: Tomorrow, I will announce the name and show the first sneak peaks. We are still working on all the details of making it work perfectly on all of the devices -- that is the tricky part, and the main reason for this project.
Gaara_soulsociety
Gaara_soulsociety: Wait anxiously for him! Artix-san, thank you for replying!! One more thing, if not bother, the game will run on Windows 7 too?
Gaara_soulsociety
Gaara_soulsociety: HAHA! I see that you are a good man, helping a old lady to cross the street! xD
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Toni55_bg
Toni55_bg: xD
Ultimumlord
Ultimumlord: Looks good. I like how it looks at my soul.
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sillf0x
sillf0x: Not bad. :-)
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Toni55_bg
Toni55_bg: The logo is Cool and you are a good man :D
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Apeiron
Apeiron: Looks like the sign of Batman,But is A LOT better than the other logos
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Smooth211
Smooth211: Yo dude that logo is BOSS who drew anyway pretty cool looking logo
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Artix
Artix: Cysero drew the final version. It is based on Oishii, Nulgath, and Thyton's work.
Entidadpunk-Chan
Entidadpunk-Chan: Hey,i dont post here a lot,but i'd like to give my feedback about the new logo.Yes,it looks cool indeed,it's more abstract than the old version,and i'ts something that can be easily used as a logo.Let me give you an example,let's say that you decide to release a update called "The NewLogo Covenant",in this generic release,Dage the Evil wants to make several shields,swords,and sharp stuff,the new logo is kinda easy to import,use,and reshape,i would wear a in-game shield of the new logo,but the old 2008-2010 looks more like a header than a logo.Let's say that you decide to print shirts with both logos,i'd feel more confortable wearing the new logo rathen than the old one,let's put it in context...Mhh,Let's say that i have 2 t-shits,one with the batman logo,and another ona with Batman,but with a big "BATMAN" caption under the logo,and shaded in 50 shades of blue-black'ish.
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Artix
Artix: Good to see you here. I really appreciate you posting! I feel the same way about the logo. It would be really easy to reshape the logo moving forward... we can even make the styles more modern, futuristic, etc.
Cd6373
Cd6373: I think the wings should be changed up a bit. Instead of being so circular on the ends there, try making it a bit choppy, ya know? That way it won't look similar to Mr. Wayne's logo. I imagine the shading and I'm getting excited. I like it.
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Entidadpunk-Chan
Entidadpunk-Chan: And yes,i accidentally submitted the same comment 3 times,you people should really change the "Enter-to-submit"...
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Chuckbalog
Chuckbalog: Same here.
Xellos
Xellos: Don't worry. I am deleting the duplicates :)
Sanjoko
Sanjoko: I believe I mentioned it before but can you get Shift+Enter added for paragraphs. Also if possible an email when someone replies to one of your posts or a post that you've replied to would be useful. (Since the coders don't have enough work as it is to then do all the little things on top ;).)
Chuckbalog
Chuckbalog: Personally here, for the NEW logo, It represents the dragon flailing it's wings looking for foe's/opponents. But Personally out of 10, I'd rate it a 11 because it really.. stands out for Artix entertainment. :) ESPECIALLY FOR DRAGONFABLE :D ~Chuckbalog
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Artix
Artix: Awwwwww-some! Thank you :-)
MohamedM
MohamedM: wonderfull i love it but i prefer 2008-2010 logo the new one i dont like it :/ can i ask Project omni will need a flashplayer or a hight version of android ( like android 4.00) to play it ?
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Xellos
Xellos: You need Unity Web Player to play Battle Gems in your browser.
Sanjoko
Sanjoko: I too must say that I prefer both the 2008 and 2010 logos to the other two. Though I agree with the post further below saying that the 2008 logo is more like a header and 2010 more of a log, but I do love both designs. I'm not sure what it is about this logo that I don't like and I know how hard it is to come up with a good logo, especially when under restrictions (such as scaling restrictions in this case). I'm not positive but I think it might be the wing design that is putting me off.
Chuckbalog
Chuckbalog: Man! I am SO excited for Omni, When willl it be downloadable? O_O
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Xellos
Xellos: As soon as it's ready.
Gaara_soulsociety
Gaara_soulsociety: Wait anxiously for him Artix-san, thank you for replying!! One more thing, if not bother, the game will run on Windows 7 too?
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Xellos
Xellos: The game will run on Windows 7, Windows 8, OSX, iOS and Android.
Xellos
Xellos: And also in your web browser.
Agrael
Agrael: New Logo That Is Awesome
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Entidadpunk-Chan
Entidadpunk-Chan: I also have several questions regarding Omni:
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Chuckbalog
Chuckbalog: May I ask one question about AQ3D? Well.. I am a beta player and the resolution isn't very good because i can't even understand what I say, open shops. Will this be fixed in the future? :o
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Chuckbalog
Chuckbalog: Artix, Will you help me cross the street? I'm tired and I don't wanna get up! lol
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Entidadpunk-Chan
Entidadpunk-Chan: I also have a question regarding Omni: I'm guessing that your browser will auto-detect your OS and prompt you to a special page depending on your system,let's say i want to play AQW on my PC,i go to aq.com and it will auto-redirect to the Flash-Based Version,and if i take my Smartphone and go to AQ.com,it will send me to the app page on google play,the question here is,Are you sure that said devices will support the stress? Before getting my new PC,i could barely play AQW on /Join elemental (in example) with a lot of graphical lag,and i dont want to imagine that on my Samsung Galaxy,my phone will literally melt.I guess that the Android version will be quite different from the normal adobe FP-based browser version,it will be mostly background images and static characters,not like the mess of Flash objects that it's the PC version. How are you going to deal with all the graphical lag?
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SuperSaiyan142
SuperSaiyan142: I would really like to see the logo in color! (Though it looks cool in black-and-white as well.) And I believe I said something around the lines of the Batman theme on Twitter yesterday (though I said Artix instead of AE). I really can't wait for battle gems to come out! I believe it will be a great game! :D
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Sage of Balance
Sage of Balance: That logo looks really modern and stylish which is good since it meand AE is moving in a new better, more advance works of us getting to play their game.
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Soccerwinner6
Soccerwinner6: I can't wait to download the game for any price i would pay for it. And for should if people don't know Artix Entertainment then will when this game comes out.
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kalomythic
kalomythic: this is awesome
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Chemical_Chemy
Chemical_Chemy: I'd like it if you couldtake the time to listen..err...read what I think of it. Its wonderful, and a huge step from the original logo. If you could first colour in it with the reds and oranges, and what-not, you should think about fading it. The colours could fade into eachother, but not so much that you couldn't tell the colours apart. Sorry if I sound like a old grandma lecturing a small kid, I just think fading would look awesome. :D
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Kazuma
Kazuma: Well, the new logo looks like a win for "flat design". Indeed, many companies, like AE and Facebook, are moving to get a more "modern" and simple logo. The logo itself looks good, but how about making the wings less rounded? People really could mistake it for the Batman logo, especially when it is app sized.
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Zhing
Zhing: I LOVE the new logo. Can't wait to see what you guys come up with next.
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Zhing
Zhing: But...that "little" old lady is almost as tall as Artix so...are you calling yourself short o_O
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Artix
Artix: I am the same height as Goku in real life.
sasukesnake07
sasukesnake07: Nice logo c:
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Scorch151
Scorch151: I think there should be smoke wafting out of the dragon's nostrils, give it a mysterious look to it, ya know?
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eikkert
eikkert: That new logo looks really nice as is and would look even better textured with colour
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Damian_N.
Damian_N.: I LOVE SYMMETRY!
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 Nick_Pyro
Nick_Pyro: That logo...........that theme song.............. THIS CALLS FOR PALADINMAN aka The Dark Paladin!!!! Artix's secret superhero identity where he protects the night from evil villains from pinkifying the world and spreading evil, with his sidekick Daimin.
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Damian_N.
Damian_N.: don't you mean his battle puppy daimyo?
Nolan
Nolan: If I use my imagination, I can think of the logo as a dragon leaping out of the shadows! Like, in the middle the two pointy things resembling the base of the wings kinda look like they have depth, like the dragon is flying towards the person looking at the picture. :D
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Rodri
Rodri: The logo is creative, in a way. I don't know but I think you guys should stick with this one for awhile :) I see ALOT of potential on everything you guys do. BATTLE ON!
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Damian_N.
Damian_N.: I just tried to turn the new logo orange red and yellow it took me like 2 hours give or take i'm using it for my pic on chatango
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bossofmagic
bossofmagic: I'd wear the all-black version with or without any adjustments on the shape personally. It's nice, simple and reminiscent of the Batman logo lol. Maybe you could make a shirt with colors and another without?
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Invinci
Invinci: I love how the AE team is a cosplaying bunch. I thought you could only do those things during middle day in japan xD
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DerpSonic
DerpSonic: That's AWESOME!
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Raharu95
Raharu95: Actually, I do like it. I like it a lot ^^
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Legendium
Legendium: Wow. Lovin' the logo.
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dan12345678910
dan12345678910: New logo isn't cool.................................................it's epicly amazingly awesome
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daneil
daneil: yup
Menirz
Menirz: Honestly, i think you hit the perfect shape for the new logo. Simple, elegant, but most importantly... EPICLY AWESOME!
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Riash
Riash: that last picture made me laugh so hard xD
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daneil
daneil: i think it was funny 2 lol
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KROmega
KROmega: I think it looks pretty cool (though it does remind me of the Kamen Rider Kiva logo).
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zendire1
zendire1: I would fo shizzle where this while helping granny cross the street, busting bad guys, and slaying undead!
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Qu33n
Qu33n : Haha lmao!! The logo does truly make you epic just with the colours used :-)
RileyOpe
RileyOpe: The new logo looks mad as and the "Bat Wings" as such don't look that bad. The instant i saw it you could tell it had something to do with a dragon
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daneil
daneil: The new logo looks like the shadowscythe symbol thingy
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Qu33n
Qu33n : Woah that looks epic!! It's quite stylish and I adore the all-black theme, with gold as the out-line which makes it look hard core =} Good job with that.
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Qu33n
Qu33n : You kind of get that feeling that it's gonna look good ,as you see from the previous changes. :}
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Rafsanjani
Rafsanjani: 2012 logo ,,,,,,,me more like it
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superawesomeperson
superawesomeperson: i like the the black dragon one
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Chuckles
Chuckles: I luv the logo U guys!
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